Created at Harvard University in 2014, Nucleus Vision leverages its proprietary sensors and blockchain technology to give retailers and brick-and-mortar businesses crucial data about customers. By using the power of IoT, Nucleus Vision will allow businesses to tailor their marketing to fit individual consumers for maximum effect.
Building on three years of research and software development, Nucleus Vision is able to capure relevant data about individuals that otherwise would be inaccessible to businesses. The Nucleus Vision sensors are able to capture data from technology providers such as Intel, Radysis, ODMs, and telecom carriers. By integrating this data into its algorithms in real-time, businesses that install Nucleus Vision sensors are able to give customers specialized offers directly to their mobile phones when they visit their locations. While collecting useful data about customers for businesses, Nucleus Vision strives to abide by privacy regulations in all jurisdictions. Eventually, Nucleus Vision will deploy its sensors to provide security for businesses by collecting data on lawbreakers.
Currently, brick-and-mortar establishments offer a very inefficient method of offering their products and services. Despite advances in technology, most establishments are unable to distinguish between customers and give fixed pricing on goods and services. Many establishments have loyalty cards, but these loyalty cards also are unable to differentiate between individual customers and give the same discounts, sometimes requiring customers to pay an annual fee. By contrast, Nucleus Vision is able to offer customers dynamic pricing and discounts as soon as they walk into a store based on their profiles. The marketing by Nucleus Vision is individualized rather than generalized, thus strenghtening relationships between businesses and customers.
The native token of the Nucleus Vision ecosystem is nCash, which can be traded for fiat currencies or other cryptocurrencies on popular exchanges. Customers can also be rewarded with nCash by opting in to the Nucleus Vision ecosystem. nCash is an ERC20 token that runs on top of the Ethereum blockchain, and has a maximum supply of 10 billion.
The Nucleus Vision ICO dates have yet to be determined, but will take place in the first quarter of 2018. The hard cap is set at $40 million. Among the investors backing the project are billionaire entrepreneur Tim Draper, a big name in the blockchain space, and Reliance Capital, which manages over $60 billion. Investors who purchase nCash tokens during the ICO will thus gain exposure to the burgeoning IoT industry and will be backed by very prominent investors.
*I am receiving Nucleus Vision tokens for the growth of the community.
To find more information about Nucleus Vision:
Bitcoin ANN: https://bitcointalk.org/index.php?topic=2455575